No. 13

McDelivery

Florence — 2011
McDelivery

McDelivery: a case study on McDonald's home delivery, Product Design course, University of Florence, academic year 2010-2011.

McDelivery: a case study. The last academic year of my experience as a contract professor, which lasted 13 years.

A research project developed in collaboration with TDA JV, the licensee company of 14 McDonald’s restaurants in Tuscany, focused on imagining a home-delivery scenario for McDonald’s products. This was not contemplated by the McDonald’s Europe standard, which did not consider a delivery offer commercially viable. Today it has become reality across the whole country.

As the master Roberto Segoni always used to say: “with your projects you must anticipate the future scenario by at least 10 years!”

Fact sheet

No. 13
Course
Product Design + Product Design Studio — Master's Degree in Design, Faculty of Architecture, University of Florence
Lecturers
Prof. Arch. Alessandro Ubertazzi, Prof. Arch. Generoso Matteis
Teaching assistants
Paolo Valdinoci, Riccardo Roggi, Danilo Scuccimarra
Year
A.Y. 2010-2011

Images

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