Studio
A multidisciplinary design studio founded in Florence in 1995 by Generoso Matteis, an architect specialised in industrial design. Architecture, structures, design and communication around the same table.
“The conception of a work precedes its execution: first the image, then the building.”
Background
- 1995Founds almadesign creative studio, after working with several practices while still a student.
- 1996In Salvador de Bahia, Brazil: shops in shopping centres, private interiors, a feasibility study for a shopping centre and, over two years, the multi-purpose venue Il Mondo.
- 2001Back in Florence. Industrial design for Ariete S.p.A. and university research with De'Longhi, Calligaris and Imer Group.
- 12 yearsLecturer at the Faculty of Architecture of the University of Florence.
- 2010 — 2015Technical manager of TDA JV, McDonald's licensee in Florence: permits and remodelling supervision for 13 restaurants.
- 2022 — 2025Timber and steel structures: San Barbato Pavilion with AMDL CIRCLE, Anconella Garden, FRIDA al Piazzale.
- 2026almadesign becomes calmaDesign.
Who we've worked with
- Ariete S.p.A.
- De'Longhi
- Calligaris
- Imer Group
- AMDL CIRCLE
- McDonald's — TDA JV
- Refocus Consulting Group
- Università di Firenze
- The Grove Firenze